The MIDAS Alliance is working with the Institute of Direct Marketing (IDM) on a one-day workshop discussing the requirements of GDPR in relation to Digital Identity on the 19th October at the IDM offices.

One key GDPR requirement is the need to prove your customers’ identity over and above any processes or systems you might already have in place. This is central to the ideas of consent and accountability that underpin the GDPR.

The workshop will explain these additional requirements, necessary to confirm that individuals asking for their data from you (known as a data subject access request) really are the person they claim to be.

The event is essential for anyone seeking to understand what additional requirements will need to be put in place by the 25th May 2018 to help your organisation establish procedures that can confirm your customer’s identity over and above what you currently provide.

The Programme:

9.30 – 10.00    Welcome coffee and tea

10.00 – 10.30 – Introduction

Overview of the legislative landscape on ePrivacy, eIdentity and eSecurity
What are the other key regulations beyond GDPR:


2nd Payment Services Directive

Network and Information Security Directive

ePrivacy Directive

4th Money Laundering Directive

EU law and UK interpretation
Impact on business activities

10.30 – 11.00

General Data Protection Regulation
Key provisions and timeline for compliance
Core principles of GDPR
Key changes from UK Data Protection Act 1998
Overlap with other EU/UK legislation

11.00 – 12.30 eIdentity

What is Verification and Authentication of Identity?
What are the drivers to verify the identity of customer and to which businesses does it apply?
What can organisations do to verify identity?
How does eIDAS affect B2B and B2B digital marketing?
How does Money Laundering Directive and JMLSG Guidance apply?

12.30 – 1.15 – Lunch

1.15 – 2.15  eSecurity

What are the main security risks related to personal data?
How can organisations secure their internal systems?
Why do businesses need to identify customers?
Principles of Strong Customer Authentication (PSD2)
Using data from authenticated customers

2.15 – 2.30 tea break

2.30 – 3.30 ePrivacy

Principles of consent and notification
Maintaining data
Disclosure, subject access requests
Right to be forgotten

3.30 – 4.00 Round up

Location of the event

  • When19 Oct 2017, 09:30 – 16:00
  • WhereDMA House, 70 Margaret St, Fitzrovia, London W1W 8SS
  • CPD 6 hours

Cost of the event is £350

Book your place now at